About the Studio

Aura Collective is a boutique marketing and events studio rooted in good energy, thoughtful design, and meaningful connection. Founded in Lake Fenton, Michigan, this studio is the result of more than 20 years of creative design experience and 15 years of strategic marketing leadership — all woven together to help local businesses, brands, and event hosts shine. 

Where Creativity Meets Connection

At Aura Collective, creativity isn’t just about visuals — it’s about intention. It’s the atmosphere you feel when you walk into a beautifully curated space, the spark that happens when a brand finally speaks in its true voice, and the magic of designing experiences people remember long after they’ve ended.

I believe great work begins with genuine relationships. When we collaborate, you’re not just hiring a designer or event planner — you’re partnering with someone who listens deeply, brings clarity to your ideas, and cares about translating your vision into something real, impactful, and uniquely yours.

Why Choose Us

A Studio Built on Experience, Heart & Strategy

With a background that blends design, marketing strategy, event planning, and brand storytelling, Aura Collective offers a rare balance of creativity and structure. Every project is approached with intention and backed by years of experience in:

  • Brand identity development

  • Digital marketing and visibility strategy

  • Event planning and design

  • Creative direction & content creation

  • Community collaboration and local partnerships

Whether you’re a small business looking to elevate your presence, a local venue seeking creative support, or a host planning a wedding, private party, or community event — I bring the strategy, style, and organization needed to help you shine with confidence.

Creative Team

Aura Collective is powered by a team that thinks big, designs beautifully, and creates with intention. From marketing strategy and brand design to event styling and photography, we bring every project to life with creativity, clarity, and heart.

Michelle Rivera

Founder & Creative Director

Brooke Phalen

Photographer

Nicole Covault

Stylist

Joe Rivera

Drone Photography and Creative Director

Brooke Gow

Non-Profit Fundraisers + Event Production

Designed for the Dreamers, Doers, and Difference-Makers

Aura Collective was created for people and businesses who believe in something deeper — that their brand or event should have personality, emotion, and a sense of presence. You deserve more than a template or a cookie-cutter approach. You deserve a creative partner who understands the power of details, storytelling, and atmosphere.

Every project here is crafted with intention, from the first brainstorm to the final reveal. My goal is simple:
To create work that feels inspired, thoughtful, and unmistakably you.

Rooted in Lake Fenton. Serving All of Mid-Michigan.

Aura Collective proudly supports clients and community partners across:
Lake Fenton • Fenton • Linden • Grand Blanc • Holly • Brighton • Mid-Michigan

As a local studio, I’m deeply invested in helping Michigan businesses grow, designing meaningful experiences for our community, and creating work that reflects the beauty and energy of the people who live here.

Let’s Create Something Beautiful Together

Whether you’re building a brand, planning an event, or dreaming up something completely new, I’m here to help bring your vision to life with creativity, clarity, and a little bit of magic.

✨ Let’s connect — and start shaping your story, your space, or your next unforgettable moment.

Professional Skills

We blend strategic marketing, thoughtful event planning, and intentional content creation to help brands and individuals show up with clarity, creativity, and purpose. From developing your message to designing your experience to capturing it through compelling visuals, our approach ensures every touchpoint feels cohesive, elevated, and aligned with your vision. We don’t just create moments or materials—we craft stories, atmospheres, and experiences that leave a lasting impression.

Marketing

We craft purposeful, data-informed marketing that blends strategy with creativity. From brand positioning and digital campaigns to social media and audience engagement, we help businesses show up clearly, consistently, and confidently. Our approach centers on understanding your audience, defining your message, and elevating your presence across every touchpoint.

Event Planning

We design meaningful experiences rooted in atmosphere, emotion, and intentional detail. Whether it’s a private celebration, community event, or styled gathering, our team handles concepting, planning, logistics, styling, and on-site execution to create events that feel seamless, inspired, and unforgettable. We turn ideas into beautifully curated moments.

Content Strategy

We develop thoughtful content that tells your story with clarity and impact. From photography direction to messaging frameworks and storytelling across platforms, we ensure every piece of content reflects your brand’s voice, visuals, and values. Our strategy considers audience behavior, brand goals, and creative opportunities—resulting in cohesive, scroll-stopping content that resonates.

If you’re dreaming of redesigning your brand, refreshing your online presence, or planning ahead for an event, let’s connect and start shaping something beautiful together.